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New Customer Acquisition encompasses the CRM strategy, plan, and implementation for acquiring new customers for the organization, with a focus on acquiring those most valued by the organization. |
Customer Relationship ManagementNew Customer Acquisition Summary: The strategy and
tactical programs designed to attract an organization’s most desired and
valuable customers including the appropriate mix of organizational resources,
marketing programs, and technological support. New Customer Acquisition
encompasses the CRM strategy, plan, and implementation for acquiring new
customers for the organization, with a focus on acquiring those most valued by
the organization.
This includes the processes, activities, technologies, and organizational support required to deliver the new customers most desired by the organization as well as the means to track and evaluate results against the organization’s goals and targets. |
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